Connect-Relate-Network

Your Own Chief Marketing Officer

CRN’s October 1 Business First Tuesday speaker will be Scot Runyan, strategic marketing consultant and partner in Branding Made Simple, a strategic marketing and public relations firm based in Kingston (WA). He’ll be speaking at Stella’s in Poulsbo (1:30-2:30 pm) and at the Subway in Silverdale (5:30-6:30 pm).

Reading about his expertise in marketing got me thinking about marketing for those of us who are members of Connect-Relate-Network.

How do you market your business?

Do you embrace the role of Chief Marketing Officer? As an entrepreneur or owner of a small business, you are the CMO. Think about the difference between sales and marketing. Marketing is an activity that supports selling, but it is different from selling.

This definition is from Merriam-Webster’s Concise Encyclopedia:

marketing noun

Activities that direct the flow of goods and services from producers to consumers….Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies, product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company’s products, including retail stores, direct mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products.

http://www.merriam-webster.com/dictionary/marketing

Now you’re thinking: “All that is for the ‘big boys’ with the big brand names.” But what can we borrow from the “bigs” to market our businesses more effectively?

Find Out About Marketing for Your Small Business

I recommend that you come out to hear what Scot Runyan has to tell us. Scot is a nationally recognized author and marketing strategist with more than 30 years of experience as a business consultant and entrepreneur. His highly informative presentations deliver straightforward “how-to” marketing techniques for small business owners and entrepreneurs who want to grow their businesses. He demystifies the world of offline and online marketing, while providing companies with the technical information they need to succeed right away.

In Poulsbo Scot’s talk will be: “Cross Marketing Techniques.”

Stella’s Pizza & Pasta, 19880 10^th Ave, Poulsbo from 1:30-2:30 pm

In Silverdale Scot will speak on: “Running a 5-Star Life and a 5-Star Business.”

The Subway, 2238 Bucklin Hill Rd, Silverdale from 5:30-6:30 pm

Remember: bring your business cards, flyers or samples. We conduct special networking exercises at each meeting to get to know each other and our businesses better.

For more information about CRN – meetings, membership and benefits – check our About page.